Achieve long-term customer loyalty, without losing customers due to poor retention strategies.

retention-led growth

retention-led growth

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Ready to take your DTC brand to new heights? Let us help you increase customer loyalty, boost LTV, and decrease CAC with a range of cutting-edge strategies, personalized to your brand and designed to keep your customers coming back for more.

Thanks to decreased acquisition costs, you can allocate more resources to win-back lost customers and further retain them through direct mail, inserts, and other unique strategies. It’s a never-ending growth loop. We call it Retention-Led Growth!

what is retention-led growth?

Advanced Email Marketing

We're not really an email marketing agency. We're data-driven Growth Hackers at our core and we see Klaviyo as a Customer Data Platform first. Everything we do starts with granular segmentation, so we can hyper-personalize email campaigns and automations. From there, we leverage the power of A/B testing to optimize every aspect of our email flows, from the content of individual emails to the timing and frequency of sends.

When you partner with us you will get in your customers inbox at the right time, with the right content, to reduce unsubs, curate customer loyalty, increase conversion rate and win-back lost customers.


SMS marketing is a powerful way to connect with consumers where they are: on their phones. Did you know that it has open and read rates of around 98%? That's right - compared to an average email open rate of just 35%, SMS is over 3 times more effective at capturing your audience's attention. By bypassing the inbox and going straight to the hands of consumers, SMS marketing allows you to engage with leads on their own terms and reduce churn.

At RLG, we specialize in utilizing CRM data to create hyper-personalized SMS campaigns that provide leads with relevant content and offers. With our approach, we ensure that every SMS send is high-value and tailored to the needs and preferences of your audience.

Direct Mail

With the release of iOS 14, acquiring a new customer now costs 5 times more than retaining an existing one. Direct mail is one of the few channels where you have the customer's undivided attention. In fact, 90% of direct mail gets opened, making it an effective way to reach customers who may be difficult to engage via email and digital channels. Our direct mail campaigns have generated over half a million dollars in sales and successfully revived hundreds of lapsed customers.

Cancellation Journey Optimisation

Our goal is simple: make it easy to cancel while also making it a no-brainer to stay. Hint: it's not just about deeper discounts!

We analyze your entire cancellation journey, from the moment a customer expresses their intent to cancel to the final outcome. We optimize the cancellation journey experience and collect and analyze relevant data to continually improve retention efforts.

Zero-Party Data

Let our retention-led surveys and customer reviews do the heavy lifting for you. We will gather feedback at multiple key touchpoints in the customer journey, providing valuable insights that can be used to optimize all your marketing efforts - from email flows to campaigns, cancellation downsell flows, and more. With our customer review and attribute collection, you'll have access to a wealth of additional data that can be used for advanced segmentation and personalization.


Designing and scaling a loyalty program can be a daunting task, especially with the complexity of reward and redemption rules that can frustrate customers. Let our team handle the setup and management to ensure a seamless experience for your customers, resulting in increased customer satisfaction, loyalty, and revenue growth.

let's have an honest convo!


Before we dive in, we'd love to get to know your brand and your retention goals. Wanna chat? It's on the house - call, audit, and proposal all for $0. Shoot us an email and we'll take it from there. Looking forward to hearing from you!

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